Louis Vuitton was established in 1854 in Paris, France by Louis Vuitton. The company began its business with trunks. They became widely popular for travel due to the flat bottoms being easy to stack. In 1885, Vuitton open his first store in London, England. In 1901, Louis Vuitton introduced a smaller piece of luggage called the Steamer Bag which was intended to fit inside the trunks. The store on the Champs –Elysees was opened in 1914 and was the largest luggage store in the world. Today it remains the largest Louis Vuitton store. In the 1930’s, stores began to open world wide and they introduced their first handbags. In 1959, the Louis Vuitton changed their monogram canvas so that they could use it to make bags and accessories with ease. In 1989, Marc Jacobs was hired as their art director. He brought the company their first clothing line. In addition, in collaboration with other designers and artists, he introduced several other products, including speciality handbags, jewelry and a watch collection. Today, Louis Vuitton continues to lead the world in luxury goods design and sales. The company’s dedication to making quality products have brought the company iconic status with the LV symbol. Celebrities carrying Louis Vuitton include Anna Kournikova, Rihanna, Scarlet Johansson, Paris Hilton, Nicky Hilton, Jessica Simpson, and Oprah Winfrey.